Celebrating and promoting Breast Cancer Awareness Month provides small businesses with an opportunity to stand in solidarity with breast cancer survivors, build community engagement, and encourage breast health. Want to support the cause but not sure where to get started? Read on for impactful tips and ideas for your business.
Fundraise for Breast Cancer Research:
- Donate a percentage of sales: Consider committing a portion of your sales to charity. A coffee shop, for example, is donating $1 for every cup sold during the month of October. They are amplifying this initiative through in-store signage, promoting the initiative on their social media platforms, and using distinctive pink lids on each cup.
- Host a fundraising event: Your time is a valuable resource. Consider hosting a special event and selling tickets. For instance, a yoga studio is promoting a special class at a higher rate, with all proceeds dedicated to research.
- Leverage your social community. Inform social followers that your business supports the cause and that your business will donate $1 to charity for every like or comment on the dedicated post.
Engage Employees:
- Send an email to all employees encouraging healthy habits. We’ve seen HR departments host a wellness lunch and learn events and others offer employees additional paid time off for employees to take their annual wellness visit.
- Share breast cancer information from nationalbreastcancer.org [https://www.nationalbreastcancer.org/about-breast-cancer/]. Remind employees about the significance of regular mammograms and provide them with information about local medical resources.
- Foster awareness of Breast Cancer Awareness Month by encouraging employees to wear pink on Wednesdays and get involved. [https://www.nationalbreastcancer.org/breast-cancer-support/]
Support the Breast Cancer Community:
- Participate in charity walks as a company or volunteer with a local breast cancer charity.
- Offer employees paid time off to volunteer.
By showing support, your business will embrace and honor survivors and empower your employees and customers. Plus, you will help fund research while simultaneously promoting your brand.
